Role Brief

The Senior Brand Designer will be engaged on a short-term, project-based basis to support a semi-rebrand of the business. This role focuses on evolving and rolling out an updated brand system, including adapting the existing logo to incorporate a new tagline, refreshing brand guidelines, and creating practical templates for internal use.

The role is execution-heavy but requires strong design judgment, particularly in maintaining brand consistency while elevating the overall look and feel. The designer will work closely with internal stakeholders, primarily the marketing team, and deliver outputs through an iterative, feedback-driven process.

Key Role Deliverables

1. Logo Adaptation & Brand Rollout (Critical – Early Phase)

• Adapt the existing logo to incorporate the new brand tagline while maintaining core brand identity.
• Develop logo variations aligned with the updated brand direction.
• Ensure consistency across all logo applications and formats.

2. Brand Guidelines Update & Refresh

• Review existing brand guidelines and identify areas for improvement.
• Update and refine guidelines to reflect the new tagline and brand direction.
• Enhance visual consistency while maintaining current brand colors and identity.
• Modernize the look and feel of the guidelines to ensure relevance and usability.

3. Template Creation & Asset Development

• Develop branded templates aligned with the updated guidelines, including:
• Marketing and presentation templates
• Canva-based assets for internal use
• Microsoft Office templates (e.g. Word, PowerPoint)
• Ensure templates are practical, editable, and scalable for business use.

4. Iterative Design & Stakeholder Collaboration

• Work closely with internal stakeholders to receive briefs and ongoing feedback.
• Produce draft designs and refine outputs through multiple feedback cycles.
• Ensure all deliverables meet expectations in terms of quality, consistency, and usability.

Education Requirement

Relevant education experience preferred

Minimum Years of Experience in similar role

• 5-8+ years in brand design or similar role
• Experience working on brand identity, brand guidelines, and design systems

Technical System Experience

Strong experience with:

• Canva (primary platform for final outputs)
• Adobe Creative Suite
  
• Experience creating templates for:
• Microsoft Office (Word, PowerPoint)

Behavioural Competencies

• Strong attention to detail
• Ability to balance creativity with structure and brand consistency
• Proactive and comfortable working with minimal supervision
• Collaborative and responsive to feedback
• Flexible and adaptable in a project-based environment

Must Have Skills / Experience

Proven experience in:

• Brand guideline creation and updates
• Logo design and adaptation (not just creation)
• Corporate branding / brand systems
• Template design for business use (not just social media graphics)
  
• Strong portfolio showcasing:
• Brand identity or brand refresh projects
• Guideline documentation
• Practical, usable design outputs